There are hundreds of metrics that can be used to judge the success of a marketing campaign (CTR, CPC, etc.), but at the end we are in the business of making money. We are ranking our ads based on ROI (Total Conversion Value/Amount Spent). ![]() So without further ado let’s get started! The content of this article is exactly what we were looking for a year ago. We found tons of great resources, but many were broad and didn’t contain actual examples of successful campaigns. Why are we doing this? When we first launched Startup Drugz in early 2015 we spent countless hours searching for case studies and best practices in the world of Facebook advertising. This post (Part 1) will show you the creative, copy, targeting and results from our best ads of 2015. In this 3 part series we are going to give you a behind the scenes look at our Facebook ad strategy. A majority of these ads failed, but several were incredibly successful. Let me kick this article off by saying we run a lot of Facebook ads! Throughout 2015 we ran over 300 different ads on Facebook. If you are new to Facebook Ads be sure to read my previous article Why Your Facebook Ad ROI Sucks.
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